Our company, a B2B SaaS platform, provides predictive maintenance solutions to maintenance engineers. These engineers rely on our platform to access critical information, such as the remaining time to failure and the mean time between failures, which helps them plan and prioritize maintenance activities effectively. Our goal is to enhance the user experience and encourage more prospects to engage with our platform through the "Book a Demo" feature on our landing page.
The primary objective of this experiment is to increase the "Book a Demo" sign-ups on our landing page by 30%. By achieving this, we aim to generate more leads and ultimately convert a higher number of prospects into customers.
Despite the value our platform provides, the current "Book a Demo" sign-up rate is lower than desired. We hypothesize that by optimizing the landing page and the "Book a Demo" feature, we can significantly increase user engagement and sign-ups.
If we change the CTA text on the landing page, then we will see an increase in "Book a Demo" sign-ups because a more compelling CTA can better capture the attention and interest of visitors.
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The goal of this experiment is to increase the "Book a Demo" sign-ups on our landing page by 30%. Achieving this target will enable us to generate more qualified leads and improve our sales pipeline, ultimately driving revenue growth for our company. Primary goals include improving the lead generation mechanism.
Testing different variations of text for CTA
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We have seen a steady number of visitors to the page but the conversions have dropped.
New Visitors
Existing Visitors (Could be Retargeting)
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Design Samples
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Control - "Schedule a Demo
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Test 1: See it in Action
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Test 2: Try it Now
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Test 3: Request a Personalized Demo
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Control group's expected conversion rate = 6.5%
Minimum Detectable Effect = 30%
Statistical Significance = 95%
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Control: 2100
Test 1: 2100
Test 2: 2100
Test 3: 2100
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Test duration: 30 days
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Test "C" converted 9.74% better than Test "B"; 95.05% certain that the changes in Test "C" will improve the conversion rate.
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We will scale the experiment by changing the CTA to "Try it Now"
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Communicate with the CMO and Marketing Team before and after the experiment.
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